For the March 19 release, we want to go live in a big way--attract a lot of new interest to the site. In order to do so, I've imagined we will:
- Ask people to tweet/retweet a message about the project on 3/19
- Limit tweets to 121 characters for ease of retrweet
- Use common hashtags to get our message to interested parties:
- #agileskillsproject
- #agile
- #scrum
- #kanban
- #lean
- #agile2010
- Use agreed-upon shortened URLs for ease in tracking clicks:
- for the .org (easiest domain to remember - redirects to the wiki) - http://bit.ly/bO6los
- for the google group (discussions) - http://bit.ly/a5qvSw
(There is no need for a separate shortened URL for either the wiki or the .com)
- Offer several "canned" tweets that can be cut-and-pasted that day:
- What do you know about #Agile Software Development? Mentor/Be mentored: The Agile Skills Project http://bit.ly/bO6los
- What are key skills that every team member of an #agile team should develop? http://bit.ly/avfo6a #Agile2010 (login to #Agile2010 required)
- What can we do to promote real learning in the #agile community? http://bit.ly/avfo6a #Agile2010 (login to #Agile2010 required) Please RT
- The #Agile Skills Project http://bit.ly/bO6los - Mentor/Be Mentored #lean #kanban #scrum Please RT
- Are #agile or #scrum certifications helpful or harmless? Which are worth the money? http://bit.ly/bO6los Please RT
- Include the phrase: "Please RT" to solicit retweets
- Have designated members tweet at specific times of day (morning, mid-day, evening)
- Time tweets to provide exposure during prime times of several time zones
- Ask all members to change their email signatures on the day of 3/19. Example signature:
Mentor/be mentored: the Agile Skills Project
http://www.agileskillsproject.org/
- Finish the items planned in the road map
- Prepare some press releases
- InfoQ -- Mark Levison
- LinkedIn -- ??
- Agile Alliance monthly newsletter -- ??
- StickyMinds -- ??
- DZone -- ??
- ask our members to post to their user groups
- Find a volunteer to be phone and email contact for press releases
- Ask Chet to create a forwarder for info@agileskillsproject.com to go to the press release contact (currently goes to me)
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